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Email Swipes

29 ready-to-send emails for The Hurricane Method, written around Lindsay Lake's own story and the techniques inside her course. Each one has three subject lines, a preheader and a short tip for making it sound like you.

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How to use these emails

  • Your hoplink goes in by itself. Save your hoplink once on the Hoplinks page and every email, copy button and download here carries it. Every email goes to the written sales letter (type=written), which is the page we recommend while the video page is being refreshed.
  • Swap {{first_name}} for your autoresponder's tag, with a fallback such as "there". In AWeber that is {!firstname_fix}; in Mailchimp it is *|FNAME|*.
  • Fill in the square brackets. One true sentence from you, about your own writing or why Lindsay's story caught your eye, does more for clicks than anything else in the email.
  • Keep Lindsay's claims as hers. Her 14 days, her 50 books and her readers' reviews are always "she says". Never promise anyone a bestseller, a publishing deal or an income, and keep the disclosure line.
Download all 29 emails (.zip)

Each email is a separate .txt file. Your saved hoplink is filled in for you.

No spam, ever. Only email people who opted in to your list, and follow CAN-SPAM and the rules of your own country. Anyone caught spamming is reported to ClickBank and removed from the program.

Lindsay's story in five emails

Lindsay Lake's own story, told in order, one email a day. Made for your warm list and best kept in sequence.

1Email 1 of 5Day 1

The day the house went quiet

Links to: Written sales letter (recommended) type=written

Subject line options

  1. The day her house went quiet
  2. Lindsay Lake was lying on the couch when it hit her
  3. A single mum, three kids and a dream she nearly gave up

Preheader

Her parents took the kids out for the day, and Lindsay finally had a minute to think.

Email

Hi {{first_name}},

Let me tell you about a romance writer called Lindsay Lake, because her story starts somewhere a lot of us have been.

She had dreamed of writing romance novels since she was about 16. She had a head full of stories, and she still couldn't get past the first few chapters.

Then her husband told her he was leaving her for another woman and moving out of state. Lindsay was left to raise her three children alone, on a minimum-wage job that was hardly enough to feed her family.

For months she just got through the days, working and looking after the kids, and the writing stopped altogether.

One day her parents came to town and took the kids out. Lindsay lay on the couch in a house that had gone very quiet, and a thought arrived that she couldn't shake.

She realised she had a choice to make: give up on the dream for good, or finally learn what it takes to write fiction people love to read.

She chose the second, and what she found is laid out here:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[One line from you: the story you've always meant to write, or why Lindsay's story caught your eye.]

Tomorrow I'll tell you what she found when she went looking, and why it nearly made her quit again.

Talk soon,
[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Send this one first, on a weekday morning. The square-bracket line is the one readers trust most, so write it as yourself.

2Email 2 of 5Day 2

What the writing gurus left out

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Every writing guru told Lindsay the same thing
  2. What to do, but never how
  3. Why the writing books never helped Lindsay finish

Preheader

She read until her eyes watered, and the advice kept stopping at the same point.

Email

Hi {{first_name}},

Yesterday I left Lindsay Lake on her couch, with her mind made up to learn how successful novelists actually get their books written.

So she went online and spent hours reading everything she could find, until her eyes watered.

Every so-called writing guru, she noticed, seemed to be teaching the exact same thing, and they all made it sound so hard to do.

In Lindsay's words, they were teaching what to do, "but NOT actually HOW to do it".

If you've ever closed a writing book feeling fired up, then sat at the laptop with no idea what to type first, you know the gap she means.

She admits she was ready to throw in the towel. Something in her gut kept her going, and she started studying how working authors plan and finish their books.

Weeks of that reading led to the morning I'll tell you about tomorrow. For now, here's the page where Lindsay explains the HOW part herself:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

See you tomorrow,
[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: If you have ever bought a writing book that left you no further on, say so in a sentence after the "what, but not how" line.

3Email 3 of 5Day 3

It hit her on the school run

Links to: Written sales letter (recommended) type=written

Subject line options

  1. It hit her on the school run
  2. Lindsay was driving her kids to school when the pieces fell into place
  3. She went home that night and opened a blank document

Preheader

Everything she had studied suddenly fitted together, somewhere between home and the school gate.

Email

Hi {{first_name}},

One morning Lindsay Lake was driving her kids to school, thinking about nothing much.

Then, as she tells it, something hit her like a bolt of lightning. Everything she had been studying for weeks fitted together like a jigsaw puzzle.

She spent the whole day with a plot taking shape in her head.

That night she opened a brand new document and started typing. She says that for the first time she felt free, with no more staring at a blank screen.

She also says she wrote like a woman possessed, and that her fingers throbbed from trying to keep up with her thoughts.

What came together that morning was a set of steps, which is good news for the rest of us, because steps can be written down, used again on the next book and taught to someone else.

She called them the Hurricane Method, and she explains the whole thing here:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

Tomorrow I'll tell you how long that first draft took her. Fair warning: a lot of writers argue with the number.

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Keep "as she tells it" and "she says" in place. They make it clear these are Lindsay's memories, which is what keeps the email believable.

4Email 4 of 5Day 4

Fourteen days, with a warning attached

Links to: Written sales letter (recommended) type=written

Subject line options

  1. 14 days (and why some writers roll their eyes at that)
  2. How long Lindsay's first draft took
  3. Is two weeks enough for a first draft?

Preheader

Lindsay puts her own warning next to the number, and her reason is worth reading.

Email

Hi {{first_name}},

Lindsay Lake says she finished that novel in 14 days.

She's quick to add that she writes romance, and a romance novel is quicker to write than an epic fantasy series.

On her website she puts it like this: "It will depend what your goals are. Writing a 'Harry Potter' novel takes a lot longer than a 'romance' novel... (I write those in under 14 days)".

So a 120,000-word saga will take you longer than two weeks.

What she does claim is that her methods let her write 5 times faster than she ever thought she could. She gives most of the credit for that 14-day draft to one planning technique, the Fruition Tree, which you'll hear more about from me soon.

Ten weeks later, she says, the book was climbing the seller charts, with five-star reviews coming in from readers in the United States, England and Australia.

Her full story, with the techniques behind it, is here:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Keep Lindsay's quote word for word. Readers who write slowly trust the offer more when the fast number comes with her own warning beside it.

5Email 5 of 5Day 5

The messages on her blog

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Then readers started asking Lindsay for help
  2. Why a romance writer turned her notes into a course
  3. The promise Lindsay made before she wrote a word of it

Preheader

She was busy writing her second novel when the messages started arriving.

Email

Hi {{first_name}},

After her first novel took off, Lindsay says she was able to quit her day job and write full time. Before long, people who had read her book began writing to her on her blog.

Readers wanted tips and feedback on their own writing, and a few even asked if she would be their mentor.

She was busy with contract writing and her second novel, so she couldn't coach everyone one by one. Instead she put her methods into a program anyone could follow.

Before she started, she made herself one promise: it had to be easy and step by step, or she would be just like every other guru she had read.

That program is The Hurricane Method. It comes as a PDF guide plus a full audio edition you can play in the car or on a walk, with bonus guides on characters, sensual storytelling and Kindle publishing.

It's $47, and there's a 60-day money-back guarantee, so you can try the techniques on your own story first.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[If you've followed the series, tell your readers which technique you'd try first, or which story you'd start with.]

Thanks for reading along this week,
[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Check the price on the sales page before you send and change it here if it has moved. Then give the series a few days to breathe before the next email about Lindsay.

Writer's block emails

Each one takes a single place where writers get stuck (the blank screen, the middle, the rewrite loop) and shows the technique Lindsay uses for it. Send in any order.

6Writer's blockAny day

The blank screen

Links to: Written sales letter (recommended) type=written

Subject line options

  1. If the blank screen wins most nights
  2. What Lindsay does about writer's block
  3. When you open the document and nothing comes

Preheader

Lindsay spent years in that spot before she found a way out of it.

Email

Hi {{first_name}},

Most writers I know have a version of the same evening.

You make a cup of tea and open the document, reread the last page, fix a comma and check your email, and an hour later the word count hasn't moved.

Lindsay Lake spent years like that. She says she would sit at her laptop staring at a blank screen, writing, rewriting and starting over, again and again.

Her answer is the very first technique in her course, the Clarity Momentum Formula, which she says clears the mental blocks so you can write with freedom.

I like that she starts there, because plotting tricks are no use to someone who can't get the first sentence down on the page in the first place.

Her page explains how it works:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Tell your readers what your own version of that evening looks like. One true sentence is plenty.]

Happy writing,
[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Good as a stand-alone email for a writing list. If you write yourself, the square-bracket line is where this email comes alive.

7Writer's blockAny day

Stuck in the middle

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Chapter 9 and nowhere to go
  2. When your story hits a wall halfway through
  3. Where a lot of drafts get abandoned

Preheader

Plenty of novels start well and then sink somewhere in the swampy middle.

Email

Hi {{first_name}},

Ask writers where their abandoned drafts stopped, and a lot of them will say somewhere in the middle.

The opening was exciting and the ending is clear in their heads. Getting from chapter 8 to chapter 20 is where the energy drains away.

Lindsay Lake's Tidal Wave Technique is built for the moment you hit that wall, and she says it floods you with ideas to move your story forward as soon as you start using it.

She describes the change as frustration turning into excitement, because you know where your story and your characters are heading again.

If there's a half-finished manuscript in a drawer at your place, I'd start with this part of her course.

She explains how the technique works on her page:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

P.S. [If you have an abandoned draft of your own, mention it here. Readers like knowing you've been stuck too.]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Works well in November, when many of your readers are trying to write a novel in a month and hitting the middle around week two.

8Writer's blockAny day

Starting over, again

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Chapter one, rewritten for the eleventh time
  2. If you keep going back to the start
  3. How Lindsay got stuck rewriting the same chapters

Preheader

Fixing the opening one more time can feel like progress, and Lindsay spent years doing exactly that.

Email

Hi {{first_name}},

A lot of novels never get finished because the writer keeps going back to fix chapter one.

You write a chapter, reread it the next night, decide it feels clumsy and fix it. The night after, you fix it again. Months go by and the book is still three chapters long.

Lindsay Lake says starting over became her painful routine for years. She would spend her evenings writing, rewriting and editing, and losing her patience along the way.

Her course gives editing a tool of its own, the Easy Refining Template. She says it makes editing as close to done for you as possible.

Once you know there's a proper method waiting for the edit, it gets much easier to leave a rough chapter alone and keep going.

Her page has the details:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Optional: one sentence about your own rewrite habit, if you have one.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Ask readers to reply with how many times they have rewritten their opening. The replies tell you who on your list is writing right now.

9Writer's blockAny day

A head full of stories

Links to: Written sales letter (recommended) type=written

Subject line options

  1. When the ideas won't turn into pages
  2. Why it's called the Hurricane Method
  3. Lindsay had a head full of stories and no way to get them out

Preheader

The name comes from what she says happens to your ideas once the method gets going.

Email

Hi {{first_name}},

Some writers run short of ideas. Lindsay Lake had the opposite problem.

She had a head full of stories and couldn't get them onto the page in a way that worked. Most days, she says, the words just didn't come out right.

That's where the name of her course comes from. She describes her method as a storm that picks up ordinary ideas and spins them faster, until they spill out as pages and pages of story.

Behind that big image is a set of named techniques, covering everything from clearing your head and outlining to dialogue and the days you hit a wall.

Lindsay's own test was a romance she says she drafted in 14 days. She's clear that bigger books take longer, and the techniques are built to work whatever you write.

If your notebook has more stories in it than you've ever managed to write, start here:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: If you keep an ideas notebook yourself, mention it. A photo of a page from it, attached or linked, makes this email very personal.

10Writer's blockAny day

Will anyone want to read it?

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Will anyone actually want to read it?
  2. Will anyone want to read it?
  3. Lindsay asked herself this for years

Preheader

Before she wrote a book, she wondered if she could write 120,000 words worth reading.

Email

Hi {{first_name}},

Plenty of good writers stop before the end because of one worry.

It goes something like this: even if I get to the end, will it be any good? Will anyone want to read it?

Lindsay Lake asked herself that for years. She says she would sit at her laptop wondering if it was even possible for her to write 120,000 words people would actually want to read.

Two parts of her course speak to it. The Spider Method is about finding your own voice, so your writing sounds like you and nobody else. The Fiction Frame Technique is what she says makes the difference between a novel that falls flat and one people talk about after the last page.

When you have a method for the things readers notice, like your voice and whether the story stays with them long after they've finished it, that worry gets a lot quieter.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[A sentence from you: have you ever stopped writing because of this worry?]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: A gentle email for readers who write in private. Keep it kind, and resist adding any promise about sales or reviews.

The controversial method

Lindsay says writing can be fast, and many writers disagree. These emails take that argument head on, with her own warning that 14 days is her romance pace.

11Controversial methodAny day

The argument about speed

Links to: Written sales letter (recommended) type=written

Subject line options

  1. "Writing can be fast" (plenty of authors say no)
  2. Writing advice a lot of authors can't stand
  3. Can a novel really be written fast?

Preheader

Lindsay Lake says writing can be fast, and she is upfront about the books where it isn't.

Email

Hi {{first_name}},

There's a line on Lindsay Lake's sales page that starts arguments in writing groups.

"Many writers will disagree with me that writing can be fast."

A lot of us were taught that real novels take years, and that speed means cutting corners. Lindsay pushes back on that, and she adds a warning of her own:

"It will depend what your goals are. Writing a 'Harry Potter' novel takes a lot longer than a 'romance' novel... (I write those in under 14 days)"

So when she talks about speed, she means the kind of books she writes, and she says herself that a doorstop fantasy will need longer.

Where I think she has a point: a lot of lost writing time goes on stalling, rewriting and second-guessing. Those are the things her techniques go after.

Make up your own mind here:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Tell readers which side of this argument you're on. A little disagreement makes a lively email.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Invite replies. An email that takes a side in a writers' argument gets more answers than almost anything else you can send this list.

12Controversial methodAny day

Does slow mean better?

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Does a slow book make a better book?
  2. Who says good writing has to take years?
  3. Lindsay's answer to "you can't rush art"

Preheader

She says she has written over 50 books under pen names, and it shows in how she thinks about time.

Email

Hi {{first_name}},

You've probably heard "you can't rush art". It's a comforting thing to hear when your novel has been on the go for six years.

Lindsay Lake has a different view. Besides her own romance novel, Private Seduction, she says she has written over 50 bestsellers under pen names as a contract writer.

Someone who writes to a client's deadline has to finish, whether the muse turns up or not.

Her course treats slowness as a set of problems you can fix: stalling because you don't know what happens next, rewriting because there was never a plan, and weeks spent polishing dialogue that still feels flat.

Each of those has a named fix in her program, from the Fruition Tree for planning to the Seesaw Dialog Technique for conversations that feel alive.

If you've been working on the same novel for years and you'd like to see it done, her methods are worth a look:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: If you have a long-running novel of your own, mention how long it has been on the go. Readers forgive a slow writer who can laugh about it.

13Controversial methodAny day

What romance writers know

Links to: Written sales letter (recommended) type=written

Subject line options

  1. What romance writers know about finishing books
  2. The genre other writers look down on
  3. Why Lindsay started with romance

Preheader

Romance readers get through books fast, and the writers who serve them learn to keep up.

Email

Hi {{first_name}},

Some writers look down on romance. It's worth asking why so many romance authors finish book after book while others are still on chapter four.

Lindsay Lake has wanted to write romance since she was about 16. Her novel Private Seduction is part of her spicy 'Hideaway of Desires' series.

Romance readers tend to read a lot, and the authors who write for them learn to plan, hook a reader early and keep the pages turning. Any genre can use those skills.

Her course is built from that background, and it's for more than romance. She says her Universal Captivation Secret helps you carry the same ideas into any genre, and she brought in author friends to cover sci fi, crime and fantasy.

There's also a bonus guide called Sensual Storytelling, if your stories have a romantic thread.

Here's the full rundown:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[If you write or read romance yourself, say so here. If you don't, say which genre you'd try.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Romance readers on your list will love this one. If your list leans towards literary fiction, send the "Does slow mean better?" email instead.

14Controversial methodAny day

"Anyone" can write a novel?

Links to: Written sales letter (recommended) type=written

Subject line options

  1. "Anyone" can write a novel? Let's talk about that
  2. Do you have to be born a writer?
  3. Lindsay says her method works for anyone, and plenty of authors disagree

Preheader

Lindsay wanted to be a romance novelist from the age of 16, and it took her years to find what the writing books had left out.

Email

Hi {{first_name}},

Lindsay Lake says anyone can use her method to write a full-length novel. That's a bold thing to say in a room full of writers.

A lot of people believe you're either born a novelist or you aren't.

Lindsay's own story is a fair test of that idea. She dreamed of writing romance from about 16, and for years, as she puts it, she was completely lacking momentum and motivation.

She had the desire and the imagination, so she went looking for what she calls the crucial ingredient, and it turned out to be the HOW that the writing books kept leaving out.

Once she had worked out the how, she wrote the novel, and she says she has since taught her method to hundreds of others.

You might still believe some people are born to it. Her page makes a strong case for the rest of us:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your view in a sentence: can writing be taught?]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: This one gets replies. Answer a few of them and you have the start of your next email.

Technique emails

One named technique per email: the Fruition Tree, the Twisted Climax Technique, the Seesaw Dialog Technique, the Character Design Pyramid and more.

15TechniqueAny day

The Fruition Tree

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Plotter or pantser? Lindsay has an opinion
  2. The planning mistake Lindsay calls deadly
  3. The outline method behind her 14-day draft

Preheader

She says most authors make one planning mistake, and her outline method is built to avoid it.

Email

Hi {{first_name}},

Writers love arguing about whether to plan every chapter before they start, like the plotters do, or sit down and see where the story goes, like the pantsers.

Lindsay Lake is on the side of a plan, and she says there's one deadly mistake most authors make when they try to plan a novel.

Her fix is a quick outline method she calls the Fruition Tree. She calls it the single-handed reason she was able to finish a whole first draft of a romance novel in 14 days, and she's clear that longer books take longer.

Pantsers may well bristle at that. I'd still read what the mistake is before deciding, because it might be why your last plan fell apart halfway through.

Even if you love writing without a map, a light outline tells you where the story is heading on the nights the ideas dry up. Lindsay walks through hers step by step.

It's all on her page:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Plotter or pantser? Tell your readers which you are and invite them to reply.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Readers enjoy picking a side. Count the replies and tell your list the result in your next email.

16TechniqueAny day

The ending that took two years

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Two years stuck on one ending
  2. Jackson knew everything about his novel except how it ended
  3. Lindsay's Twisted Climax Technique

Preheader

A fantasy writer, a missing climax, and the technique Lindsay gave him.

Email

Hi {{first_name}},

When Lindsay Lake finished putting her course together, she tested it on a few people who had asked her for help.

One of them was Jackson. He had been writing a fantasy novel, and for over two years he couldn't come up with the right ending.

That's a long time to carry a story around without its last chapter.

Lindsay gave him what she calls the Twisted Climax Technique. She says that within three days a vision came alive in his mind and he wrote the ending.

What I like about Jackson's story, as Lindsay tells it, is the idea underneath: an ending can be built with a method, so you don't have to sit and wait for inspiration to hand you one.

If your own novel has an ending you keep putting off, this is the technique I would look at first.

You can read about the Twisted Climax Technique here, along with the rest of her methods:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

Talk soon,
[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Keep Jackson's story as Lindsay's. Don't add details she doesn't give, such as his surname or the title of his book.

17TechniqueAny day

Dialogue that comes alive

Links to: Written sales letter (recommended) type=written

Subject line options

  1. When all your characters sound the same
  2. Dialogue that just sits there on the page
  3. Lindsay's Seesaw Dialog Technique

Preheader

Conversation is where a lot of drafts go flat, and Lindsay has a technique for it.

Email

Hi {{first_name}},

Read a page of your dialogue out loud and you'll know quickly whether it works.

Flat dialogue is easy to spot, because two characters pass information back and forth with nothing at stake, so the whole scene reads like a meeting.

A quick test is to cover the names in a scene and read only the lines, because if you can't tell who is speaking, the dialogue needs work.

Lindsay Lake's answer is something she calls the Seesaw Dialog Technique. She says it shows you how to carry emotion, story and conflict through what each character says, so they come to life on the page.

She also says the depth keeps building as the scene goes on, whatever kind of novel you're writing.

If your scenes read well until your characters open their mouths, the Seesaw Dialog Technique is worth a close look:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

P.S. [Try this with your readers: ask them to send you one line of dialogue they're stuck on.]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: If you have a line of dialogue from your own writing that you are proud of, or one that never worked, add it after the "meeting" paragraph.

18TechniqueAny day

Characters readers remember

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Characters readers still think about weeks later
  2. Why some characters stay with you for years
  3. The Character Design Pyramid

Preheader

Lindsay builds her characters in layers, and she gives the method a name.

Email

Hi {{first_name}},

Think of a character from a book you read years ago who still feels like someone you once knew.

Characters like that are built on purpose. Lindsay Lake builds hers with a method she calls the Character Design Pyramid.

She says it's the secret to connecting with readers on a deep emotional level, so they feel part of the story and keep coming back for more.

She pairs it with a trick she calls the Addiction Seed, which she uses to give readers a tingle of anticipation every time they turn a page, right up to the climax.

And if characters are your favourite part of writing, one of the four bonuses with her course is a separate guide, How To Create Dynamic & Engaging Characters.

Have a look at both techniques here:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Name a character who has stayed with you for years. Your readers will reply with theirs.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: A good one for lists of readers as well as writers. The square-bracket question works on both.

19TechniqueAny day

The first line and the back cover

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Where a reader makes up their mind
  2. Your first line and your back cover
  3. Lindsay says many browsers decide on the back of the book

Preheader

Lindsay has a technique for each, and she says the second one is often overlooked.

Email

Hi {{first_name}},

A reader decides about your book in two places.

Think about the last novel you picked up in a shop. You probably turned it over first, then opened it and read the first line.

The first is the blurb. Lindsay Lake says that what's written on the back of a book is, for many browsers, the single biggest reason they buy it, and that it's often overlooked.

Her course has a Blurb Generator for that job. She says it builds curiosity, intrigue and anticipation in someone who picks up your book.

The second place is the opening line. For that she has the Page Popper Technique, which she says brings your words to life from the very first line.

You can write a lovely middle and still lose people at either of those two places.

Both are explained on her page:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

P.S. [Share the first line of a book you love and ask your readers for theirs.]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: The P.S. question gets plenty of replies from readers. Quote a few of the best in a later email.

Kindle and publishing emails

For readers who want to see their book out in the world. No sales figures, just what the course covers once the draft is done.

20PublishingAny day

After "The End"

Links to: Written sales letter (recommended) type=written

Subject line options

  1. You finished the book. Now what?
  2. What happens after "The End"
  3. Lindsay's Publishing Power Pack

Preheader

What Lindsay's course covers once your draft is finished, from the blurb to Kindle.

Email

Hi {{first_name}},

Plenty of writers never get far enough to ask this, but once the book is done, how do readers find it?

Lindsay Lake's course also covers what comes after the last chapter. Part of it is what she calls the Publishing Power Pack, which is about getting your work out into the world.

There's a bonus with it too, a report called How To Make Money On Kindle Self Publishing, on putting your book on Kindle and marketing it.

Self-publishing means you don't need a publisher's permission to reach readers, and the rest of her course is about making sure the book you put out is worth reading.

So the course takes you from your first outline right through to a published book on Kindle, with each step laid out for you.

If the publishing side is what has kept you from starting, have a look:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[If you have published anything yourself, even a short story, say so in a sentence.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Leave the money side to the bonus title. Don't add sales figures or royalty amounts of your own.

21PublishingAny day

Holding your own book

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Holding your own book in your hands
  2. The day you tell your family the book is out
  3. Getting published without waiting for an agent

Preheader

Lindsay says it once felt like a pipe dream to her as well.

Email

Hi {{first_name}},

Picture tearing open a parcel and finding a printed copy of your novel inside, with your name on the cover.

Lindsay Lake writes on her page about that moment of coming home and telling your family your novel is getting published. For years, she says, becoming a writer felt like a pipe dream to her.

Many writers still think getting published means a pile of rejection letters from agents, but self-publishing on Kindle means you can put a finished book in front of readers yourself.

The hard part is still finishing a book people want to read. That's what most of The Hurricane Method is about, from outline to ending to editing, with a Kindle publishing report as a bonus.

That report covers putting your book on Kindle and how to market it once it's there.

If you've been telling yourself "one day", have a look:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: If you have a photo of a book you or a friend published, it suits this email well. Use your own photo, never a stock one dressed up as a reader's book.

22PublishingAny day

The pen name option

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Lindsay says she has written over 50 books under other names
  2. Shy about your name on the cover?
  3. Writing under a different name

Preheader

Plenty of authors publish under another name, Lindsay among them.

Email

Hi {{first_name}},

Not everyone wants their real name on a spicy romance, or on a first book at all.

Lindsay Lake knows a lot about pen names. Along with her own novel, Private Seduction, she says she has written over 50 bestsellers under different pseudonyms as a contract writer.

Plenty of authors publish under another name, and when you self-publish on Kindle the choice is yours.

That might be the nudge you need. If the thought of your boss or your book club reading your first novel is what's holding you back, a pen name takes care of it.

Her guest authors cover sci fi, crime and fantasy too, so the pen name can go on whatever kind of book you want to write.

Lindsay's course covers the writing and the publishing, including her Publishing Power Pack and a bonus report on Kindle self-publishing. There's also a bonus called Sensual Storytelling for writers who want to turn up the heat.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: A light, curious email. It suits lists of readers who have never thought of writing, because it lowers the stakes of trying.

Emails that answer common doubts

No time, "I'm not a real writer", "I've tried courses before" and "I don't write romance", each answered with Lindsay's own story.

23DoubtsAny day

No time to write

Links to: Written sales letter (recommended) type=written

Subject line options

  1. No time to write? Lindsay had three kids and a job
  2. Writing a novel around a busy life
  3. If your writing time is the half hour before bed

Preheader

Lindsay wrote her way out while raising three children on her own.

Email

Hi {{first_name}},

"I'd love to write a book, I just don't have the time." I hear that more than any other reason.

Lindsay Lake was a single mother of three, working a minimum-wage job, when she started. Her writing happened in the evenings, around everything else.

So she knows about short evenings. Her course is built to make that time count, with techniques for getting started fast, planning so you don't waste sessions, and getting past the spots where you'd normally stall.

There's also a full audio edition, 15 tracks you can put on your phone and play in the car, on a walk or while you cook. You can learn the method in time you already spend on something else.

Fifteen minutes a night adds up quickly when you know what you're writing as you sit down.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[If you write around a job or a family yourself, say so in a sentence.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Send this to readers who opened the story emails and didn't click. Time is the most common reason people give for not starting.

24DoubtsAny day

"I'm not a real writer"

Links to: Written sales letter (recommended) type=written

Subject line options

  1. "I'm not a real writer"
  2. You don't need a writing degree for this
  3. Who gets to call themselves a writer?

Preheader

Lindsay's first chapters didn't come easily either.

Email

Hi {{first_name}},

A lot of people on my list write in private and would never call themselves writers. If that's you, this one's for you.

Lindsay Lake didn't start as a confident author. She was writing on the side of a job she hated, and she says most days ended in frustration because the words just didn't come out right. In her own words, she was looking for the secret ingredient that would take her from an average writer to an incredible one.

What she found was a way of writing she could follow every time, and she wrote it down so other people could follow it too, which is the whole point of her course.

Her course starts with the Clarity Momentum Formula, which she says clears writer's block, for the days when doubt stops you before you've typed a word.

As far as I'm concerned, you become a writer the day you finish a story, and getting you to the end is what this course is built around.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: If you once felt like a fraud calling yourself a writer, or still do, say so. Readers who feel the same will trust you straight away.

25DoubtsAny day

Tried writing courses before

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Bought writing courses before and still no book?
  2. Why another writing course might feel pointless
  3. The complaint Lindsay had about every writing course

Preheader

Lindsay's main complaint about writing advice may sound familiar.

Email

Hi {{first_name}},

If you've bought a writing course or two and still don't have a finished novel, you're in good company.

Lindsay Lake went through the same thing. She says every writing guru she read was teaching what to do, but not how to do it.

Her answer was to make her own program as easy and step by step as she could. Each problem gets a named technique: the Fruition Tree for your outline, the Tidal Wave Technique when you're stuck, the Easy Refining Template for your edits.

You don't have to take my word for it, or hers. The Hurricane Method comes with a 60-day money-back guarantee. Read it, try a technique or two on your own draft, and if it's no better than the courses on your shelf, ask for your money back.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[If you've tried other courses yourself, a sentence on what was missing will ring true with readers.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Never name or knock another course. Talk about the gap Lindsay describes and let readers fill in their own examples.

26DoubtsAny day

"But I don't write romance"

Links to: Written sales letter (recommended) type=written

Subject line options

  1. "But I don't write romance"
  2. Fantasy, crime, sci fi: is this for them too?
  3. Lindsay brought in some friends for this one

Preheader

Lindsay is a romance writer, and her course goes well beyond romance.

Email

Hi {{first_name}},

Lindsay Lake is a romance writer, so fantasy and crime writers often ask whether her course has anything for them.

She says she has written in almost every genre you can think of, as well as romance. Her course includes what she calls the Universal Captivation Secret, for carrying her techniques into whatever genre you choose.

She also brought in what she calls Celebrity Guest Authors, author friends of hers who share what they know about sci fi, crime and fantasy.

One of the first people she tried the course on was Jackson, a fantasy writer who had been stuck on his ending for over two years.

Her 14-day pace is for romance, and bigger books take longer. She says the techniques themselves carry across genres.

Whatever the genre, readers want characters they care about, a reason to turn the page and an ending that pays off, and those are the parts her techniques work on.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Change the genres in the subject line to match your list. A crime-reading list will open "Is this for crime writers too?" faster than anything general.

Guarantee and closing emails

For the last few days of a promotion, to readers who have seen the offer and not bought yet.

27CloseClosing days

Everything in one email

Links to: Written sales letter (recommended) type=written

Subject line options

  1. Everything you get with The Hurricane Method
  2. A quick list before I stop talking about Lindsay's course
  3. The Hurricane Method in one email

Preheader

The techniques, the audio edition, the bonuses, the price and the guarantee, all in one place.

Email

Hi {{first_name}},

I've written a fair bit about Lindsay Lake's course lately, so here it is in one place.

The Hurricane Method is her writing program, as a PDF guide you can download straight away.

Inside are her named techniques: the Clarity Momentum Formula for writer's block, the Fruition Tree for outlining, the Twisted Climax Technique for endings, the Seesaw Dialog Technique for dialogue and the Tidal Wave Technique for when you're stuck. The Publishing Power Pack and the Blurb Generator cover getting the book out.

Four bonuses come with it: a full audio edition for your phone, Sensual Storytelling, How To Make Money On Kindle Self Publishing, and How To Create Dynamic & Engaging Characters.

It's $47, with a 60-day money-back guarantee. If it doesn't help your writing, you can ask for your money back.

Everything is a download, so you can start reading tonight.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[One sentence from you: the part you think your readers will use first.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Check the price and bonuses on the sales page before you send. If anything has changed, change it here too.

28CloseClosing days

Sixty days to try it

Links to: Written sales letter (recommended) type=written

Subject line options

  1. 60 days to try it on your own story
  2. Try Lindsay's techniques on your next chapter
  3. If it doesn't help, you get your money back

Preheader

The easiest test is the story you are writing now.

Email

Hi {{first_name}},

The simplest way to find out whether The Hurricane Method suits you is to use it on the story you're writing now.

Lindsay Lake gives you 60 days to do that. If you're not happy with it for any reason, she says one email gets you a refund, right up to the last day.

Sixty days is long enough to outline a book with the Fruition Tree, get through a stuck chapter or two, and see whether you're writing more than you were.

You could try the Clarity Momentum Formula on a night when the blank screen is winning, or the Seesaw Dialog Technique on a scene that has gone flat.

The audio edition means you can learn a technique on the way to work and try it the same evening.

If it hasn't helped by then, you ask for your money back and keep your new chapters.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

P.S. [If you have bought it yourself, tell readers which technique you tried first.]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Send this two or three days before your last email about the offer.

29CloseFinal email

The last word

Links to: Written sales letter (recommended) type=written

Subject line options

  1. The last email about Lindsay's course
  2. Before you file your novel under "one day"
  3. The story you keep meaning to write

Preheader

One more look at Lindsay's story before I move on to other things.

Email

Hi {{first_name}},

This is the last time I'll mention The Hurricane Method for a while.

Lindsay Lake spent years with a dream she couldn't finish. Then she found a way to write her novel, and she has written many more since. Her course is the method she says she used, written down step by step.

If there's a story you keep meaning to write, it could be the push you need. You get 60 days to try it, so the main thing you're risking is a few evenings.

Her story stayed with me because of where it started: a single mum of three on a minimum-wage job, still chasing the novel she had dreamed of writing since she was 16.

The course covers starting, planning, getting unstuck, finishing and publishing, plus an audio edition for the days you'd rather listen than read.

Whatever you decide, thank you for reading all of these.

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[One last sentence from you: what you hope your readers go on to write.]

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

Download .txt

Make it yours: Send this last, then stop mailing about the offer for a few weeks. Readers trust you more when "last" really means last.

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