HURRICANE METHOD EMAIL SWIPE 19
Technique emails | Technique | Send: Any day
The first line and the back cover
Links to: Written sales letter (recommended) (type=written)

SUBJECT LINE OPTIONS
1. Where a reader makes up their mind
2. Your first line and your back cover
3. Lindsay says many browsers decide on the back of the book

PREHEADER
Lindsay has a technique for each, and she says the second one is often overlooked.

EMAIL
Hi {{first_name}},

A reader decides about your book in two places.

Think about the last novel you picked up in a shop. You probably turned it over first, then opened it and read the first line.

The first is the blurb. Lindsay Lake says that what's written on the back of a book is, for many browsers, the single biggest reason they buy it, and that it's often overlooked.

Her course has a Blurb Generator for that job. She says it builds curiosity, intrigue and anticipation in someone who picks up your book.

The second place is the opening line. For that she has the Page Popper Technique, which she says brings your words to life from the very first line.

You can write a lovely middle and still lose people at either of those two places.

Both are explained on her page:

https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=hurricanem&tid=YOURTRACKINGHERE&type=written

[Your name]

P.S. [Share the first line of a book you love and ask your readers for theirs.]

I may earn a commission if you buy through my link, at no extra cost to you.

MAKE IT YOURS
The P.S. question gets plenty of replies from readers. Quote a few of the best in a later email.

Before sending, replace YOURIDHERE with your ClickBank ID and YOURTRACKINGHERE with a tracking ID (or delete "&tid=YOURTRACKINGHERE").